EAG is committed to advocate and lobby sustainable pro-poor policy framework and effective program intervention in the overall system of business environment by forming networks with other international companies having a similar vision towards achieving the goal of business locally and internationally.

EAG is working for popularizing the trend activities in quality product and service and intend to integrate literacy and business programs with other development companies. EAG encourages its customers and dealers and provides capacity development assistance to develop materials and innovate business environmental models.
EAG is also committed to building a world-class market and services in East Africa

To be the pioneer and the most innovative in services and goods supplier in the horn of Africa and Arabia providing high-quality services & products to our local and international clientele; focusing on brands, strategic partners, customers, and consumers, to ensure their satisfaction through creating professional management, market, support teams, developing strategic future alliances and markets and deploying essential expertise, technology, and financial resources.